Northwind Analytics
Cutting CAC in half for a B2B analytics platform
A growing analytics SaaS was burning cash on broad LinkedIn campaigns with a CAC double their LTV ceiling.
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The Brief
The challenge
"A growing analytics SaaS was burning cash on broad LinkedIn campaigns with a CAC double their LTV ceiling."
Our Approach
How we delivered
We restructured paid acquisition around ICP-tight LinkedIn audiences and intent-based Google Search, paired with a redesigned demo-request flow. CAC dropped 52% while pipeline volume doubled within a single quarter.
- Research & strategy
- Custom design system
- Production build
- Performance & SEO
Stack
Tools & technologies
Hand-picked for performance, maintainability, and the team's long-term confidence.
The Numbers
Results that moved the business
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