Northwind AnalyticsCutting CAC in half for a B2B analytics platform
The Challenge
A growing analytics SaaS was burning cash on broad LinkedIn campaigns with a CAC double their LTV ceiling.
Our Approach
We restructured paid acquisition around ICP-tight LinkedIn audiences and intent-based Google Search, paired with a redesigned demo-request flow. CAC dropped 52% while pipeline volume doubled within a single quarter.
The Outcome
Measurable lift across cac reduction, pipeline volume, demo-to-close — with a system the Northwind Analytics team can keep compounding.
Inside the build
How we delivered for Northwind Analytics.
We restructured paid acquisition around ICP-tight LinkedIn audiences and intent-based Google Search, paired with a redesigned demo-request flow. CAC dropped 52% while pipeline volume doubled within a single quarter.
"Hostingli shipped fast, communicated clearly, and the numbers showed up. Easiest agency call we've made."
— Founder, Northwind Analytics
Stack & Tools
Industry
SaaS
Service
Paid Ads
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What you'll get
A no-fluff plan to hit numbers like these:
Real results from Northwind Analytics. Yours will look different — but the playbook is repeatable.
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