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Email MarketingProject 12 / 16

Loomcraft Textiles
Klaviyo lifecycle program driving 41% of revenue

A premium textile DTC brand had a 90k-subscriber list earning under 8% of revenue — no flows, no segmentation, no SMS.

🔒 example.com/loomcraft
Loomcraft Textiles — desktop view

Desktop · 1440×900

Responsive

Built for every screen

Loomcraft Textiles — tablet view

Tablet · 820×1180

Loomcraft Textiles — mobile view

Mobile · 390×844

The Brief

The challenge

"A premium textile DTC brand had a 90k-subscriber list earning under 8% of revenue — no flows, no segmentation, no SMS."

Our Approach

How we delivered

We rebuilt every core flow (welcome, browse, cart, post-purchase, win-back), launched SMS, and shipped a weekly campaign cadence. Owned channels now drive 41% of total revenue with a 6.2x ROI.

  • Research & strategy
  • Custom design system
  • Production build
  • Performance & SEO

Stack

Tools & technologies

Hand-picked for performance, maintainability, and the team's long-term confidence.

01
Klaviyo
02
Shopify Plus
03
Postscript
04
Triple Whale
05
Figma

The Numbers

Results that moved the business

Metric 01
41%
Revenue from email
Metric 02
6.2x
Channel ROI
Metric 03
+58%
Open rate

Gallery

More views

Different sections, different breakpoints — each capture is a distinct view of the live site.

Loomcraft Textiles — homepage hero
Homepage · Wide
Loomcraft Textiles — mobile scroll
Mobile · 414
Loomcraft Textiles — tablet view
Tablet · 820
Loomcraft Textiles — desktop section
Desktop · Footer
Loomcraft Textiles — section detail
Section · Detail
Loomcraft Textiles — full page
Full Page · Tall

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