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Social MediaProject 15 / 16

Fernhill Fitness
From 1.2k to 84k followers and a packed waitlist

A boutique strength studio with a great in-person product but a stagnant Instagram and zero pipeline of new members.

๐Ÿ”’ example.com/fernhill
Fernhill Fitness โ€” desktop view

Desktop ยท 1440ร—900

Responsive

Built for every screen

Fernhill Fitness โ€” tablet view

Tablet ยท 820ร—1180

Fernhill Fitness โ€” mobile view

Mobile ยท 390ร—844

The Brief

The challenge

"A boutique strength studio with a great in-person product but a stagnant Instagram and zero pipeline of new members."

Our Approach

How we delivered

A short-form-first content engine โ€” three Reels per week, member transformation series, and weekly community lives. Followers grew 70x in twelve months, and the studio now operates a permanent membership waitlist.

  • Research & strategy
  • Custom design system
  • Production build
  • Performance & SEO

Stack

Tools & technologies

Hand-picked for performance, maintainability, and the team's long-term confidence.

01
CapCut
02
Instagram
03
TikTok
04
Canva
05
Later

The Numbers

Results that moved the business

Metric 01
70x
Follower growth
Metric 02
Waitlist
Studio capacity
Metric 03
+5.4k
DM enquiries

Gallery

More views

Different sections, different breakpoints โ€” each capture is a distinct view of the live site.

Fernhill Fitness โ€” homepage hero
Homepage ยท Wide
Fernhill Fitness โ€” mobile scroll
Mobile ยท 414
Fernhill Fitness โ€” tablet view
Tablet ยท 820
Fernhill Fitness โ€” desktop section
Desktop ยท Footer
Fernhill Fitness โ€” section detail
Section ยท Detail
Fernhill Fitness โ€” full page
Full Page ยท Tall

Get in touch

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