7 UX Mistakes Quietly Killing Your Website's Conversions

You don't need a redesign. You need to fix the seven friction points buyers hit every single day on your existing site.

The seven mistakes

• Auto-playing video or carousels above the fold.
• Mobile menu hidden behind a low-contrast hamburger.
• Forms with more than four fields on first contact.
• Pricing pages that hide actual prices.
• CTAs labelled 'Submit' or 'Learn more'.
• Pop-ups within five seconds of page load.
• Contact pages without a phone, email AND form.

Fix in this order

Start with the form fields and the CTA labels — they take 20 minutes and routinely add 15–25% more enquiries. The rest can roll out across a sprint.

"Friction is invisible to the owner and obvious to the visitor."

— Hostingli UX audit, 200+ sites