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E-Commerce9 min readMar 07, 2026Hostingli Team
The 12-Point Shopify Conversion Checklist Every Store Should Run Quarterly
Twelve high-impact checks we run on every Shopify store before touching ad spend. Most stores find at least three quick wins.
Most Shopify stores leak revenue at the same dozen places. Run this checklist quarterly and you'll lift conversion before spending a cent more on traffic.
Above the fold
- One clear value proposition in plain English.
- Hero image shows the product in use, not on white.
- Trust badges (reviews, shipping, returns) visible without scrolling.
Product page essentials
- Six or more high-quality images including scale and lifestyle.
- Sticky add-to-cart on mobile.
- Reviews block with photos and a distribution graph.
- Shipping and returns expanded by default — no hidden surprises.
Checkout polish
- Shop Pay, Apple Pay and Google Pay all enabled.
- Free-shipping threshold visible in cart.
- One genuine post-purchase upsell — not three.
- Abandoned cart flow firing within 30 minutes.
"We've never run this checklist on a store and not found a 10%+ lift waiting."
Block 90 minutes a quarter, run every line, and ship the fixes the same week. Compounding lift is how DTC brands win.